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Developing a Strategic Plan
Organizations can either guess at the future and scramble to deal
with each new obstacle or systematically plan, with thoughtful,
effective, steps to get there. Anticipation of your future goals and
what it will take to accomplish them will result in higher
performance and growth and enable you to exceed your stakeholders’
expectations.
Why is strategic planning important for
your company?
- Organizations and people perform better when they know what
they are expected to achieve.
- The strategic plan is aligned with the vision and mission of
the organization.
- Each year’s annual business plan is part of the roadmap to
achieve the plan.
- Systematic planning facilitates alignment between
departments.
- The organization drivers of the strategic and annual
business plans cascade down the organization as the basis of
performance objectives for each department and individual.
- The initiatives and strategies identified in the strategic
planning process become individual performance objectives,
action plans and responsibilities for employees throughout the
organization.
Typical Planning Objectives:
- To develop a Strategic Plan built on thorough research of
market trends and customer needs;
- To review the vision, mission and values of the organization
to ensure their relevance and that the strategic plan is fully
aligned with them;
- To define the quantitative targets (metrics) to be achieved;
- To develop the strategies and action plans to achieve the
planned targets and objectives;
- To ensure recognition of the organization’s infrastructure
needs (the human resources, organization structure, technology,
business processes, facilities, etc.) to support planned growth;.
- To develop a high level of participation throughout the
organization.
How PSG can assist in the strategic
planning process:
- Direct activities of your own project team in preparing for
the planning process;
- Conduct online customer perception surveys of key customer
and stakeholder groups to gather critical inputs on how
effectively your organization is meeting their needs;
- Survey Board members for feedback on issues facing the
organization and solicit board guidelines for the strategic
plan;
- Conduct an employee perception survey to obtain essential
feedback on business and management practices, employee morale
and issues facing employees;
- Oversee and/or facilitate staff research and preparation of
preliminary plans for sales, marketing, communications,
advocacy, legislative and other programs to promote the planned
level of business, including infrastructure requirements
(people, organization structure, technology, capital equipment
etc.);
- Coordinate activities of the CFO in ensuring that action
plans to support the strategic and annual business plans are in
line with available financial resources and projected cash
flows;
- Review materials to be presented at facilitated planning
sessions;
- Facilitate planning sessions built around classic SWOT
analysis (Strengths, Weaknesses, Opportunities and Threats);
- Summarize the issues and prepare the framework for write-up
of the strategic plan;
- Review the plan write-up, providing feedback to those
responsible for making corrections to the plan.
PSG typically does not write up the actual strategic plan since
this is not usually cost effective and the leadership team needs to
take ownership of the write-up. We will do it, if required.
Contact Performance-Solutions-Group,
Inc.
For more information, please contact us at (203) 987-3338;
info@performance-solutions-group.com |
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